Joshua Bell, who is a Grammy award winning violinist, conducted a social experiment with the Washington Post, where they wanted to answer the following question: If a world famous violinist played great classical music in a city crowd, would people stop and listen?
So, on January 12, 2007, Joshua Bell put on a baseball cap and played his $3 million violin in the metro station in Washington DC.
And no one stopped to watch.
This is someone who people pay hundreds and thousands of dollars to see play and yet 1,070 people passed Bell that day without paying any attention to him.
Why? Because Bell wasn’t playing to the right audience.
What this means is that whether you’re a writer, an entrepreneur, or a creator, you have to understand who your audience is, which is the group of people who actually want to listen to you play.
Unfortunately, not everyone is going to want to hear what you’re playing, which is fine because you can’t please everybody. No one can play something that everyone wants to hear.
Bell is considered to be one of the greatest violinist in the world, but it wouldn’t have mattered how great Bell is if he had spent his life trying to play to the wrong crowd.