How Things Become Popular

What separates a good story from a great story is that great stories are rarely ever aimed towards everyone.

Instead, they’re generally aimed towards a small audience.

If you edit your story so that it will appeal to everyone, it will appeal to no one.

The stories, the ideas and the products that have become wide spread have taken off because that idea originally resonated with a small group of people so greatly that they felt they had to share it with others.

It’s like what Seth Godin says in his book “All Marketers Tell Stories.” He says, “Runaway hits like LiveStrong fund-raising bracelets take off because they match the worldview of a tiny audience – and then that tiny audience spreads the story.”


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