If you want to be successful in life, then learn to spot trends before they happen.
This is important because a trend’s advantage is that a trend gains power over time. It’s not like a fad where it’s merely part of a moment. A trend is a tool to be used and will become more valuable as other people commit to engaging in it.
The trick though is to avoid dying trends and learn to chase good trends, meaning trends that have longevity.
If you chase things in a dying industry or things that are not going to be around long term, then that will only lead you to fail in business or to inevitably get laid off by your company.
Brick and mortar is an example of a dying trend. Just look at book stores. Book stores are struggling to survive and are barely staying in business because sales are starting to happen online now and not in stores.
On the other hand, online retail, which is e-commerce, is now a 1.3 trillion dollar industry and growing.
Companies like Amazon are growing rapidly, while companies like Walmart, Sears, Macy’s, and CVS are shutting down stores.
Learn to follow good trends and avoid bad ones. This will play a big role in whether you succeed or fail.