What’s In It For Me?

As humans, we are unquestionably self-interested.

In business, politics and economics, self interest reigns supreme as a normative principle of human behavior.

It was the British moral philosopher Adam Smith who said, “It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own self interest.”

They help us put food on our table because by doing so, they are able to put food on their own.

This means in order to be a great leader, entrepreneur or writer, you need to know how to appeal to people’s self interest.

The truth is people just don’t care how good you are at what you do. They only care how good you’re going to help them become.

In an age of distraction, no one has time to read anything that’s irrelevant to them.

No one is going to buy a product that doesn’t benefit them first.

No citizen votes for the benefit of their neighbor, but for themselves.

Every person who reads your writing, buys your product or votes for you is thinking, “What’s in it for me?”

If you can answer that question for them, you’ll have influence.


14 thoughts on “What’s In It For Me?

      1. Oh wow India, a lot of people I see on WordPress are from there, is blogging a popular thing in India?

        I’m from San Diego, Ca:) so you’re very far from me.

        That’s awesome though:)

        Liked by 1 person

      2. Well, India is a nation where you would find every talent let alone be blogging and yes there are great bloggers here.. And yes its very far, but this blogosphere makes the distance less to connect with good fellow bloggers..


  1. I’m remembering this kid who came to the door selling magazines, and he said if you buy something I get to go …………..and I don’t remember where he said. I remembered feeling like he was trying to appeal to my sympathy, but it didn’t work. I didn’t need what he was selling and I wasn’t interested in sending him on vacation. Maybe he should of started with asking what my interests are, like cooking, and then told me about all the cooking magazines that I would of loved! That might of worked.

    Liked by 1 person

  2. I find this post really interesting. Because we can apply it to all aspects of life. Even befriending someone or choosing to let ourselves fall in love with someone are on the basis that they fulfil a need in us. Wise words.

    Liked by 1 person

    1. people are motivated by incentives and rewards. you need to get the incentives right if you want to influence people. It’s like Ben Franklin said, “appeal to interest, not to reason.” thanks for the “wise words” comment:)

      Liked by 1 person

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