Brands are extremely valuable in the way that they have a lot of importance to our lives. Think about the following brands for example and the importance they have to people: Google, Apple, Jersey Mike’s, Los Angeles Dodgers, and Amazon.
If these brands all disappeared tomorrow, you would have millions of people feeling like they have a missing void in their lives. As a result, these brands would be missed.
Brands like this are so important to us that we can’t even imagine life without the existence of certain brands.
This begs the question about the marketing of your own personal brand: If you disappeared tomorrow, would people miss you?
I’m sure people would, but I don’t mean “miss you” as in would a lot of people come to your funeral. There are a lot of great people out there that that we would miss, but who don’t necessarily do great work in their fields.
I mean “miss you” as in would the company you work for miss you if you decided to quit or could they just easily replace you with somebody else? If you’re a writer and you don’t send out a blog post today, would anybody miss it or could they just get the same content from someone else?
Too many writers, employees and products out there are nearly identical to each other and they don’t really try to differentiate themselves.
This is okay if you don’t want to be noticed and just want to fit in. The problem with just fitting in though is that you become easily replaceable. And in this system, no one particularly misses the one that is easily replaceable.
If you don’t have anyone that would miss you, then maybe it’s time to think about doing something different.