The first thing to understand about sugar is that our bodies are hard wired to want it.
People love sugar. They crave sugar. And up to a certain point, the more sugar there is, the better.
This is what food companies call the “bliss point,” which is the precise amount of sugar – no more, no less – that makes food and drinks the most enjoyable.
This has led food companies to use more sugar as a go-to ingredient in their products.
As a result, we now on average consume 22 teaspoons of sugar, per person, every day, which has increasingly been tied to the obesity epidemic.
For the first time in history, there are now more overweight people in the world than there are malnourished people.
This is something that food companies have played a big role in.
In the New York Times Bestselling book “Salt Sugar Fat: How The Food Giants Hooked Us,” Michael Moss, a Pulitzer – prize winning author and investigative reporter, shows exactly how the food companies were able to seduce everyone in the world by manipulating our taste buds to crave their products.
“For all ingredients in food and drink, there is an optimum concentration at which the sensory pleasure is maximal. This optimum level is called the bliss point. The bliss point is a powerful phenomenon and dictates what we eat and drink more than we realize.”
As humans, we tend to pick products off the grocery store shelf based on how we think they will taste, not on the nutritional value of the food.
This is something that food companies understand and that they take advantage of.
Food companies know how to formulate their food products in such a way that they are able to make their food and drinks almost biologically impossible to resist.
The scientists of these food companies use this idea of “bliss point” to manipulate food chemistry and engineer their food with the goal to create the biggest crave in its consumers taste buds.
By doing this, companies like PepsiCo, Campbell Soup, and General Foods are able to sell a lot more of their products, but at the expense of the consumer’s health.
What deserves to happen to a country and parents who let food companies do this to their people and kids? Or do you think it’s the responsibility of individuals to know better?
Either way, this is something we should all know better by now