Marketing is all about spreading ideas, and spreading ideas is the single most important ability any individual can have.
Some ideas that are terrible spread rapidly and have major impacts, while other ideas that are more important seem to not even get noticed at all.
Presidents are elected based on their ability to get others to believe in their agenda and spread their ideas.
Religions thrive or fade away because of the people’s ability to effectively spread their message.
People are educated, companies are built, jobs are gained and lost, all because of what we know and don’t know about spreading ideas.
What becomes popular and succeeds or fails and fades away is a result of the marketing choices that were made.
If you care at all about the future of your career, your business, or your non profit, then marketing matters.
If you’ve got an idea to spread, you are now a marketer.