When it comes to writing and blogging, less is always more, but only to a point.
Short blog posts, which are posts that are under 1,000 words, seem to work best in most circumstances.
This is because posts that are longer than 1,000 words are typically too long to keep the reader’s attention.
However, posts that are too short, which are posts that have less than 100 words tend to not have enough substance to be able to inform, persuade, and inspire readers.
As the popular marketing blogger Mark Schaefer says,
“I believe you have to earn the right to be able to write long posts. The more credibility you have, the more time people will stay on your blog. If you are just beginning, new readers are going to give you just a few moments to make your case – if you’re lucky. If you’re Malcolm Gladwell, then you can write 10,000 words without a care.”
In an age where everyone is distracted, people just don’t have time to read lengthy posts. It’s your job then to learn to respect your readers and their precious time.
As Seth Godin once said,
“I find that writing twice as long a post does not increase communication, it usually decreases it.”