Respect Your Reader’s Time

When it comes to writing and blogging, less is always more, but only to a point.

Short blog posts, which are posts that are under 1,000 words, seem to work best in most circumstances.

This is because posts that are longer than 1,000 words are typically too long to keep the reader’s attention.

However, posts that are too short, which are posts that have less than 100 words tend to not have enough substance to be able to inform, persuade, and inspire readers.

As the popular marketing blogger Mark Schaefer says,

“I believe you have to earn the right to be able to write long posts. The more credibility you have, the more time people will stay on your blog. If you are just beginning, new readers are going to give you just a few moments to make your case – if you’re lucky. If you’re Malcolm Gladwell, then you can write 10,000 words without a care.”

In an age where everyone is distracted, people just don’t have time to read lengthy posts. It’s your job then to learn to respect your readers and their precious time.

As Seth Godin once said,

“I find that writing twice as long a post does not increase communication, it usually decreases it.”


17 thoughts on “Respect Your Reader’s Time

  1. Very well said. I couldn’t agree more! A long post does not necessarily mean that it has more content. Sometimes, there are just simply more sentences or words that the post can do without. This is where proper proofreading and editing is needed.
    Very good post, Vincent. I like it! 🙂

    Liked by 3 people

  2. Hi Vincent, I agree 100%. Some post of mine are long , but majority short . If a post is tooo long i get put off reading it. I always attempt to read long post but sometimes i dont finish reading them.

    I like hiw you have a theme going in the last 3 post … they are interlinked.

    thanks bella

    Liked by 1 person

  3. I think around 350 words is good per post. You can string a series of posts together to get your point across. Blogging I don’t think is meant to be a long-form communication/expression medium. Reading 1000 plus words at a time is really hard on the eyes.

    Liked by 2 people

    1. I agree with you here. Blogging seems to work best when it’s not a long form piece of content. Whenever I read a post that’s more than a 1,000 words I tend to skip lines and speed read through certain areas. If it’s less than a 1,000 words however, I’ll read every word. And when it comes to blogging, attention is very important. 350 sounds like a good number Tony:) thanks for the comment:)


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