“Archimedes, the engineer of ancient Greece credited with discovering the principle of leverage, declared: “Give me a place to stand on, and I can move the world.” To demonstrate the virtually limitless power of leverage, he set up an elaborate system of ropes and pulleys, and attached this vast matrix of ropes to an entire fleet of Greek warships. When everything was ready and the crowd watching him grew silent, Archimedes grabbed this one wooden beam and pulled with all his might – and the entire fleet of ships began moving in the water!”
Through his matrix of ropes, Archimedes was able to accomplish a task that would otherwise not be possible.
This is the power of leverage.
Because of leverage, you can lift a sumo wrestler off the ground with a long enough teeter totter.
And thanks to the invention of the internet, social media outlets, and other new technology around the world, individuals and entrepreneurs all over the world now have far more leverage than they have ever had before.
One person can now make a single video on YouTube that reaches over ten million viewers.
Another person can now write a single article that gets shared or featured and have it be read by over a million people.
With enough leverage, you can change your company, your industry, and even the world.