When it comes to becoming a successful author, writer, or blogger, the process of actually sitting down and writing is not the hardest part.
The hard part of becoming a successful writer is figuring out how is it, with more than a million books published every year, and over 2 million new blog posts published every day, do you make yourself stand out in a way that lets people know that they should buy your book or read your blog post?
Well, the answer is not to write a book or a blog post, and just put it out into the world and hope people will notice you. Doing this consistently fails to work.
In order to build an audience, you can no longer market to the masses. Instead, you have to first find 5 people who trust you, respect you, and want to listen to you.
And once you have earned the trust of 5 people, you then have to earn the trust of 10 people.
And then 20 people. Then 100 people. Then 1,000 people.
And once you have built these relationships with people who trust and support you, then when you finally do tell them you wrote a book, they’ll all go out and buy it on the same day.
Without that trust however, you’ll always be just another writer trying to break through the noise trying to make a name for yourself.
This is the new rule of marketing and it all starts with finding your first 5.