The Dip is what marketer and blogger Seth Godin calls the moment when most people quit.
For those whose resolution is to get in shape, for example, their dip is in February.
We know that everyone who wants to get in shape joins the gym in January, but for some reason almost no one goes to the gym in March. This is because somewhere between January and March, there’s a dip, which is the moment where the people who are going to remain unfit are the ones who quit, while the people who stick it out are the ones who get in shape.
Another example is medical school. Many students work hard during their academic career, studying long hours and staying up through many nights in order to become a doctor.
These students spend years working hard towards this goal, but then organic chemistry hits. This is the dip. This is the moment that separates the pre med students who are going to become doctors from the pre med students who quit at the predictable moment.
And what Seth Godin argues in his book “The Dip” is that you have two choices to consider then.
Either you start the project, knowing where the dip is, and you plan to have enough resources and mental toughness to get through the dip and succeed. Or you don’t start the project at all if you’re not going to push through when times get hard.
Because, as Seth Godin says, to start a blog, a business or a project and then quit at the dip is inexcusable.