Everyone thinks that if they just start a blog, then by simply putting out blog posts alone is all it will take to become a success.
The problem with that though is that there is a supply and demand issue in creating content.
There is so much supply of content that it’s no longer enough to just put out good daily content by itself anymore. It takes context now to really build a following.
Building context with people is what will get people to see your blog, but your content is what will make sure they stay.
When it comes to creating content, it’s best to try to put out content daily or to get as close as you can to that as possible. Seven days a week is obviously better than six days a week, and five days is better than four days, but if you’re only writing once or twice a week and trying to build a following, are you really doing it?
If you’re knowledgeable on your topic and you love to talk about it with others, this shouldn’t be too hard for you to do.
Your content should be the best it can be, but it also shouldn’t be taking the majority of your time to create. If you’re passionate about your subject and it’s important enough to you to make the time for it, then it should be the least time consuming activity of your day.
The majority of your time should be spent on building context and it is this activity that will be the biggest factor to your success.
Creating context is all about building relationships with those who are passionate about the same things you are, and you build these relationships with other people by reading what is they have to say and engaging with them.
In the book “Crush It,” Gary Vaynerchuk, who is the CEO of VaynerMedia, talks about how he built his personal brand when he was building his first business WineLibrary from a 3 to a 60 million dollar business.
In the book, he says,
“I would read hundreds of blog posts (every day) and leave comments on many of them. I’d spend time on wine forums and read what other people said and then comment on those comments too.”
If you do this then eventually you’ll start to see more people checking out your blog and if your content is good enough, they’ll become a daily reader.
When you start to get people consistently listening to you, that’s when you know you’re successfully building context with people.
Don’t worry about the number of people following you in the beginning. What matters most is the community you create and the amount of interaction within that community.
As long as you’re seeing your audience grow over the first year, you’re doing what you’re supposed to be doing.