In the book “Originals,” Adam Grant says that people who are original, such as a Picasso, a Bach, or a Mozart, are not reliable creators of great work.
And what Grant means by this is that originals, who are people who create great work, do not always consistently create work that is great.
Seth Godin, for example, has once said that over 50% of his posts are average. Yet, Seth Godin is one of the greatest and most popular bloggers in the world.
The total number of artworks that Picasso created in his life has been estimated to be around 50,000 works of art, but Picasso is only known for about 10 pieces of art.
Similarly, among the 50 greatest pieces of music ever created, 6 belong to Mozart. But in order to create those 6, Mozart had to write over 600 songs.
Not everything Picasso, Bach, and Godin created was innovative and revolutionary.
“It’s widely assumed that there’s a tradeoff between quantity and quality – if you want to do better work, you have to do less of it – but this turns out to be false. In fact, when it comes to idea generation, quantity is the most predictable path to quality.”
What this means is, in order to create a few masterpieces of your own, you need to learn to create a lot. This is the basic idea behind individuals who are considered great, innovative, and original.