In the book “The Dip,” Seth Godin, who is a popular blogger and marketer, explains that disproportionate success always (always) comes to the top 1% of people in any field.
“The rewards are always heavily skewed, so much so that it’s typical for #1 to get ten times the benefit of #10, and a hundred times the benefit of #100.”
Most people however would assume that #1 would only do just a little bit slightly better than #2.
This assumption would be false.
The example that Godin gives about this is ice cream sales. According to the International Ice Cream Association, the number one flavor of ice cream sold is Vanilla. And number two is Chocolate.
But look at how much better Vanilla does compared to Chocolate.
And Chocolate doesn’t even significantly do that much better than all the other flavors. There’s no real distinction between #2 and #8.
This idea, Godin explains, is what’s known as Zipf’s Law, and is true when it comes to any field, whether it’s writing/blogging, business, and resumes and job applications.
It pays to be in the top %1.
Getting in the top 1% of writers, income earners, or job applicants however, is hard, but well worth it. Getting in the top 1% is going to take you 10+ years of hard work.
The question then is, are you willing to stick with something for 10+ years, even if you don’t see any success during that time?
If not, then think deeply before you decide to start.
I understand that you don’t have to be in the top 1% to be successful. I understand that being in the top 10% is great as well. However, this post isn’t about that idea.