I am very interested in the idea that it only takes one great piece of content to change your life.
However, it’s important to remember that there’s no such thing as an “overnight success.”
Everyone who’s a success has put in years of hard work creating stuff that is great, but everyone who’s successful also does have that one piece of content that put them on the map.
In an article, Gary Vaynerchuk, who is an entrepreneur and bestselling author, says,
“The evidence is all around us. Let me explain. For music artists, all it took was that one song to help launch them into the spotlight. A single YouTube video was all Scooter Braun needed to recognize Justin Bieber’s talent. For investors, it was that one big deal that put them on the map in the VC game. Think Twitter for Chris Sacca and myself. You, too, have the capability of producing that kind of content. The million dollar question is, “What will that one piece of life-changing content be?”
This is why when you’re creating content, your focus needs to be about quality not quantity.
You have to recognize that every piece of content you create is an opportunity. It’s an opportunity that has the potential to completely change your life.
When creating content, your end goal shouldn’t be to just click “Publish.”
Putting out content for the sake of putting out content is counterproductive and will get you nowhere.
As a writer, I try to write a blog post every day, along with an article every week, but I’m not just creating content just to create content.
When I write, I write to leave an impression on people. I want people to leave as a more knowledgeable person as a result of having read my post.
Remember, all it really takes is one great piece of content to change your life so whatever you do, don’t stop creating content.
If all the successful writers, musicians, and content creators had given up producing content at the same time that most people give up, then all the success that has happened to them would have never happened.
This is an edited version of a post I previously wrote