If you’re ever trying to decide among a group of equally qualified people to fill a spot, then you should always pick the person who’s the best writer.
In any field, whether it’s marketing, sales, or computer programming, writing skills will always pay off.
A person who understands how to write means clear thinking. It means having the ability to communicate your ideas effectively. It means knowing how to make things easy for people to understand, and it means being able to put yourself in other people’s shoes.
Having the ability to write is extremely important, especially when we live in a world where most people now communicate through texting, email, and blogging.
So if you’re never sure who to hire, the ability to write should always be the differentiator.