On October 20th, 2016, an 18 wheeler trailer truck delivered 50,000 cans of Budweiser over 120 miles.
Why was this story interesting? Because the truck was driving itself.
As a society, this is great for moving forward technologically, but in the short term, this is going to be something that will heavily disrupt the truck driving industry, which will directly put a lot of people out of work.
According to estimates by the American Trucking Association, there are approximately 3.5 million professional truck drivers in the U.S.
The total number of people related to the trucking industry, who don’t necessarily have driving jobs, is around 8.7 million people.
As a result, millions of people will be forced to adapt to these new innovations. If they don’t, they’ll be put out of a job.
But as Gary Vaynerchuk, who is an entrepreneur and bestselling author, says,
“Innovation doesn’t care about you or me.”
Throughout history, this has consistently proven to be true.
Just look at Blockbuster, Detroit, and the taxi cab business.
Blockbuster, for example, had the opportunity to buy Netflix for $40 million dollars, but decided to pass on buying them because they said that the way they were doing things was working just fine. Because Blockbuster didn’t adapt to new innovations, they went out of business.
Detroit was once the greatest industrial city in the world thanks to companies like General Motors, Ford, and Chrysler. But because they didn’t adapt to competition from Japan or address consumer’s needs for more fuel efficient cars, they lost. As a result, Detroit is now one of the worst cities in America to live in.
When fast food workers demand higher wages, this leads fast food chains to speed up automation processes, which puts more people out of work.
A more commonly known example is Uber, which has put thousands of taxi drivers out of business and continues to do so.
The list goes on and on.
Remember that innovation doesn’t care about you or me. Those who continue to do what they have always done because it’s “what they have always done” are putting themselves in situations to fail.
With constant innovation nowadays, people have to learn to be more adaptable to the changing marketplace.
If they don’t, then they risk being another Blockbuster, Detroit, and taxi driver.