Seth Godin is one of the busiest people on the planet. He’s a marketer, an entrepreneur, and a best selling author of 18 books.
He’s also a prolific writer who still finds time in his busy schedule to write one new blog post a day.
How does he do it?
Easy. He writes like he talks.
This is very important to understand because a lot of writers will make the excuse that the reason they don’t write a lot is because they don’t know what to write about.
Because they lack inspiration for new ideas, they don’t write at all.
But nobody needs inspiration to talk. As long as you can come up with ideas that are worth sharing, and that aren’t too difficult to write about, all you have to do is just write down what’s on your mind.
As Seth Godin says,
“Everybody has time to speak. Everybody has time to talk about how their day went-so if you write like you talk, all you have to do is write down that thing you said. It literally can take 90 seconds if you want it to.”
This is one of the many things that makes Seth so productive and that makes his writing so great.